Vabaly
ALL SYSTEMS OPERATIONALSign inBook a review
Vabaly OS · 16 modules · Modular by designAPI-first · Event-driven · Multi-tenant

One OS.
Every operation.

Vabaly connects your messaging channels, accounting tools, and teams into a unified business intelligence layer. No rip-and-replace — we slip in underneath, unify everything, and let you run your business from one place.

Book a free workflow reviewSee the 16 modules
AO
TB
SK
MN
47 operators across 23 SMEs
TEAMS ACROSS 12 COUNTRIES
VABALY · 16 MODULES · GLOBAL · 
OS
VABALY
Vabaly
OPERATIONS LAYER · ACTIVE
Reach
Ledger
Pipeline
Pulse
Workforce
Intel
Cash position
AUTO-RECONCILED · 4 BANKS
LIVE
$2.4M
RUNWAY · 11 WKS · VABALY LEDGER
Vabaly Reach · captured
09:38
“Pls confirm Friday delivery — need PO by EOD”
PO #BRL-2241 drafted · Pipeline updated
TIME SAVED · THIS MONTH
184 hrs+22% wk
Running operations for
Meridian GroupVehportNorstone Co.Bristol LogisticsElevate OpsAcara Studios
How Vabaly works

Connect. Unify.
Automate.

We enter through the tools your business already relies on. Then we unify your data, automate your repetitive work, and give leadership a real-time view of everything — without asking anyone to change how they work.

01
Connect

Link to everything you already use.

WhatsApp, Instagram, SMS, Email, QuickBooks, Sage, Paystack, Flutterwave — Vabaly integrates with them all. No rip-and-replace. No retraining your team. Your tools stay; we become the layer underneath.

WhatsApp Business APIMeta / InstagramQuickBooksPaystackFlutterwaveSageGoogle WorkspaceTermii SMS
02
Unify

One customer. One thread. One truth.

Every message, transaction, task and person gets normalized into one data layer. The same customer on WhatsApp and Instagram? One profile. A payment in Paystack and an invoice in Ledger? One record. Zero duplication.

Unified inboxCustomer 360 profileCross-channel deduplicationNormalized data modelReal-time syncEvent bus
03
Automate

Set the rules. Let Vabaly run the play.

Keyword triggers, AI intent detection, flow builders, approval workflows, automatic escalations. When a WhatsApp message matches a rule — a lead is created, a PO is drafted, an agent is paged. While you sleep.

Flow builderAI intent engineAuto lead creationPO generationSmart escalationBoard pack generation
THE ENTRY POINT
We start with Vabaly Reach — your WhatsApp + Instagram automation engine.
Most clients start here. It’s the fastest win — your team’s inbound messages, captured, structured, and automated on day one. Modules expand from there.
Explore all 16 modules
02 · The actual product

One workspace.
Every operation. Including yours.

Below is a real Vabaly workspace — the one running a Lagos foods business. WhatsApp threads, bank reconciliation, field incidents and payroll, in one inbox your operations lead actually opens at 9am.

app.vabaly.com / mahuru-foods / overviewLOS-1 · 24ms · TLS 1.3
WED · 13 MAY · 09:42 WAT
Good morning, Adaeze.
Ask anything — “Who owes us money over 30 days?”⌘K
3
AO
Adaeze
CRM · OPEN DEALS
₦48.2M+₦6.1M wk
12 deals · 3 in legal review
FINANCE · CASH POSITION
₦19.8M−₦820k wk
Runway 11 wks · 4 invoices due
PROJECTS · ON TRACK
14/18
2 at risk · 2 blocked on client
HR · ROSTERED TODAY
38/42
3 on leave · 1 sick
Unified inbox· WhatsApp · Email · Sheets · Voice · FormsLIVE
WhatsApp
09:38
Bristol Logistics
"Pls confirm Friday delivery to Apapa — need PO by EOD"
Vabaly: Drafted PO #BRL-2241
Sheets
09:21
Inventory · Lagos warehouse
Stock < threshold: Palm Oil 5L (24 units)
Vabaly: Procurement task created for Tunde
Email
08:55
Mrs. Bello · Forum Bank
"Approved — invoice INV-1180 will be paid Thursday"
Vabaly: Cashflow forecast updated
Voice note
08:14
Field team · Ibadan
"Generator down — production stopped 40 mins"
Vabaly: Incident logged · Ops paged
This week’s automations1,284 runs
Just now
Auto-reconciled 17 payments from Forum Bank statement
≈ 2h 40m
07:00
Sent payroll variance report to CFO + 2 directors
≈ 45m
Yesterday
Updated 41 customer records from WhatsApp threads
≈ 5h 10m
Mon
Generated VAT filing pack for FIRS — pending reviewREVIEW
≈ 8h
Saved this month
184 hrs≈ ₦2.7M in ops time
16 modules · modular by design

Activate only
what you need.

Every module shares one customer record, one ledger, one audit trail. Start with Reach on day one. Stack the rest as you grow.

FOUNDATION
CHANNELS
REVENUE
COMPLIANCE
OPERATIONS
INTELLIGENCE
Channels · Reach

The entry point. AI-powered conversational automation across WhatsApp Business and Instagram DMs. Captures leads, runs flows, and creates records — while the team sleeps.

WhatsApp Business APIMeta / InstagramAI intent detectionFlow builderKeyword triggers
Day 1
fastest module to go live
Get a demo of Reach
16 MODULES AVAILABLEMix and match. Pay for what you activate.See pricing →
06 · Battle-tested internally

We ship our own operations on Vabaly. You inherit the bruises.

Olivedeck runs hosting, fintech and consulting on a single Vabaly workspace. Every workflow you’ll be sold has already survived a quarterly close, a compliance audit, and three rounds of payroll.

◯ INTERNAL OPERATOR
DROP IN →
Obi — Head of FinOps at Olivedeck. At his desk, two screens, a thermos of Lipton.
3:4 · warm desk lamp · evening
WORKSPACE · OLIVEDECK
11 moon Vabaly
OPERATOR NOTEOLIVEDECK · FINOPS
“We tried Zoho. We tried Odoo. Both wanted us to change how our business works. Vabaly slipped under the WhatsApp groups we already had, and three months later I couldn’t imagine running the firm without it.”
OO
Obi Okonkwo
Head of FinOps · Olivedeck Group
11 mo
on Vabaly
$1.2M
reconciled / mo
3 ppl
ops team
Internal usage · this quarter
Invoices auto-reconciled94%
Workflows fully automated61%
WhatsApp threads captured100%
Board pack auto-generated2 clicks
FOOTNOTE · 23 staff, 4 legal entities, 2 countries, one Vabaly workspace.
07 · Start with a conversation, not a credit card

Bring us your messiest workflow.
We’ll map it for free.

90 minutes with a Vabaly ops engineer. We’ll diagram what your team actually does today, identify the three workflows worth automating first, and tell you honestly whether Vabaly is the right fit.

NO CREDIT CARD
Quote follows the mapping, not the other way around.
14-DAY PILOT
Run one real workflow before you commit.
HONEST NO
If we’re a bad fit we’ll say so & refer you.
Workflow review · 90 min
WITH SADE A. · OPS ENGINEER
FREE
NEXT AVAILABLE
Bring with you:
  • One workflow that hurts
  • One spreadsheet you secretly hate
  • 10 minutes of patience with our questions